Communication strategy is one of the most important elements of a unified marketing strategy, which aims to influence the behavior of your target audience.

Communication strategy is actively used to communicate effectively with the target audience in order to accomplish organization’s main goals and strategic objectives. Effective communication strategy determinates, which communication channels will most lead to the desired consequences.

The communication strategy covers the following:

• Situational analysis of the company;
• Determination of the main objectives of the communication strategy;
• Within the framework of the strategy, selection of the communication channels in accordance with the target audience;
• Identification of the key communication messages to the target audience;
• Media plan and allocation of the key communication resources;
• Evaluation of the consequences, analysis and control.

With an effective communication strategy, you will be able to identify the right target audience, effective communication channels and deliver the right messages to your customers, which will further lead to the increase in sales, as well as brand awareness.