A close understanding of customers, their needs, tastes and expectations will enable you to improve the quality of loyalty toward the company and brand.
In intense competition, a loyal customer is your main guarantee not to lose your market niche and straighten the positions.
Knowing the customer means that you develop the product and improve the quality of service for them.
As a result, you will study the psychological portrait of customers. You will have the necessary information about the factors influencing their decision-making and learn how and why the customer chooses particular product/service
Duration of Research: 2-3 months