Who are your competitors? What is their unique competence? How is market share distributed?- Answers to these questions will make you able to make proper decision concerning strategic positioning on the market. Competitors’ analysis will help you find out new possibilities and perspectives of development.
When you know your competitors you can define their future activities in advance. Consequently, you are always ready to perceive their incentives and challenges instantly. Knowing competitors means that you can take steps before them.
Duration of the research:
Discrete research (one time) – from 3 to 6 weeks;
Non-stop research – permanently updated monitoring